Boost B2B Ad Performance with Demandbase’s Ad Tech

You can tailor campaigns to reach specific roles within them, showing up in their living rooms with messaging that speaks directly to their business needs. Whether you’re targeting C-suite decision-makers, department heads, or niche industry roles, Skybeam helps you get in front of them while they’re streaming. Nearly 40% of business decision-makers watch TV (including streaming) daily to keep up with business trends (Forrester).

As millions of people cut ties with their cable providers, more households are turning to connected TV for streaming content. To help better understand how marketers are allocating budget across media, we recently added measurement across 20 individual platforms totalling 95% coverage of the U.S. For marketers, this necessitates adopting a holistic approach to television advertising, moving beyond isolated strategies for individual platforms.

There are multiple data connection companies in the market offering B2B capabilities. Being seen in this unexpected space captures attention and can be a real boost to attitudes about your company. While people are used to seeing ads on TV, they are not used to seeing niche B2B players from the industries they work in show up on television. This means brands can now use digital tools (or the agencies they are currently using to buy online advertising) to place TV ads programmatically as they would with online paid media—buying the audience rather than the broader TV program, network or time slot. That’s when people stop getting TV from an expensive traditional provider like Comcast or Dish b2b connected tv advertising Network and instead view TV programs through these over-the-top (OTT) providers.

Earlier this year, LinkedIn introduced CTV ad solutions, leveraging our unparalleled first-party data to help brands reach key decision makers and professionals where they're already highly engaged. By combining CTV with first-party data from platforms like LinkedIn, brands can hyper-segment their audiences and deliver highly relevant messages to the right people at the right time. The company says its CTV inventory is over four times more effective than linear TV in reaching B2B audiences, citing iSpot measurement data. Define your audience by company size, revenue, industry, and job title, the same way you would on LinkedIn, but delivered as TV spots on premium streaming. The longer you wait, the more ground you cede to competitors who are reaching your target accounts on the biggest screen in the house.

Prove your Connected TV Ads' ROI

Create a Connected TV ad campaign to drive brand awareness with professional B2B audiences across a network of high-quality publishers in an immersive large-screen format. Streamline your buying and focus on reaching and engaging your audience in a captive setting across trusted publishers and platforms. Leverage LinkedIn’s first-party data to reach your target audience with ​less wasted impressions

Run advertising with more control

This is because CTV platform providers hold the keys to homepage placements and clickable display formats. In addition, you’ll benefit from sophisticated segmentation and reporting capabilities. Programmatic advertising is the automated, data-driven media-buying process that’s taken the digital advertising world by storm. Technology companies are fighting for ad space, and it all comes down to data. The leads were warmed and they had a greater awareness of the product and company.

• It’s time to put your business on Local Network TV — and start seeing real results.
• Given CTV's rising popularity, many advertisers want to know who their CTV ads are reaching, what creative to leverage, and how to drive next steps.
• Outcome-Based TV enables you to target specific industries, job titles, and company sizes, ensuring your message reaches those who matter most.
• This level of granularity ensures that marketing budgets are spent efficiently, focusing only on accounts with the highest potential for conversion.
• The platform matches those companies to households where employees live.

MNTN CTV: Performance Marketing Meets the Big Screen

Generate more site traffic, qualified leads, and new business by unlocking the power of Connected TV for B2B marketing. At tvScientific, we're dedicated to helping B2B businesses harness the full potential of Outcome-Based connected TV. As B2B marketers, it's essential to recognize the unique opportunities that TV advertising presents and leverage its power to make a meaningful impact on your marketing campaigns. Whether it's showcasing innovative products, sharing customer success stories, or establishing thought leadership, CTV has proven to be a valuable addition to the marketing mix of B2B companies everywhere. Numerous B2B companies are embracing traditional television and CTV advertising to achieve remarkable success. Continuing to stay on the radar of “warm” targets boosts the chances of them becoming customers.

We know – traditional B2B marketers don’t typically run on traditional linear TV. With them come opportunities to target consumers in more precise and creative ways. Every day, more people are cutting ties with their cable providers and streaming content over the top. StackAdapt provides access to hundreds of apps, streaming services, networks, and shows.

How Does CTV Advertising Work?

Because we created and launched our own ad, then ran it on Connected TV. It’s proven to be an effective way of making CRM lists actionable—which is key for B2B. Because it functions just like a digital ad channel, you can make full use of your first party data. Your first party data is crucial, which means CTV advertising must be able to leverage that info to truly be effective for B2B marketing. By leveraging 3rd party audience data, B2B CTV advertisers can zero in on the prospects that are interested and in-market. Your audience is a pretty set and defined group of prospects; television has never really been an option because it’s lacked the ability to narrow your audience to those that matter.

Long‑term net-zero commitments, typically framed as emissions reductions aligned with a 2050 timeframe, were a fad across global companies in the past decade. Many B2B marketers turn to account-based advertising to reach people who work at high-value target accounts. This scarcity of creative talent, combined with the lower production costs and increased accessibility of CTV advertising, may actually lead to a temporary decline in average ad quality and favorability among audiences. And while the quality of AI-created video content is a concern, the real concern for B2B advertisers should be whether or not their videos will positively influence their audiences.